Greggs is a British bakery chain loved by Real Estate Photo Editing the British. In January, they announced a new vegan sausage roll with a clever video ad that spoofed Apple's ad. But what made the campaign so impressive was not the advertising itself, but the events that followed. A controversial public figure, Piers Morgan, retweeted Greggs' announcement and expressed frustration with the existence of vegan sausage rolls. As a result, both Pro Vegan Roll and Real Estate Photo Editing Anti-Vegan Roll British have participated in this year's social media battles! Greggs responded to Piers Morgan with ove other Twitter d they didn't hesitate to respond with witty remarks to both sausage roll lovers and dislikes.
No one was waiting for the vegan blood sausage, you Real Estate Photo Editing are a devastated clown on 2019 As a result, vegan sausage rolls have become one of the most popular Greggs products of the year. Numbers According to Brandwatch, Twitter alone generated more than 516 million impressions in Gregs Vegan Sausage Roll conversations. Announcement tweets have been retweeted more than 15,000 times. Greggs surged in sales in the first seven weeks of its launch. advertisement Continue reading below Why did it work? The success of the campaign was Real Estate Photo Editing partly due to organic retweets rather than Greggs' planned actions, but it once again demonstrates the power of influencer marketing. Even the negative opinions expressed by influencers get incredible attention to your brand. Moreover, influencers that most people hate will only win as a result of this retweet. Another lesson learned from this campaign is the benefits of being witty on social media.
Greggs' funny reaction to those who dislike it Real Estate Photo Editing has beaten new viewers, and it's a good idea not to think too seriously on social media. 3. Spotify's yearwrapped Platform: Instagram Story When: 2019 Campaign overview At the end of last year, Spotify launched a campaign that allows users to see the most important music highlights on their website. A special web page, Spotify Wrapped, introduced you to discovering the most listened artists, genres, songs and other fun data. advertisement Continue reading below I was able to see how the music you listened to matched your life event of the year. After all the data analysis, Spotify suggested sharing these highlights on social media, especially Twitter and Instagram, and tagging your favorite artists of Real Estate Photo Editing the year. Numbers According to Twitter, the campaign was mentioned in at le=n posts in the month of launch. Ove