And it all rests on 70 kilometers of optical fiber Email List 05 Aug 2015 Laura Zanotti and Manuela Gianni Between show-biz and globalization, infotainment and food culture, the Milan edition of Expo 2015 offers an interesting overview of the new concepts of Email List relationship and engagement. Information, sublimated by digital technologies, in many cases becomes creative and marries the logic of the schedule to program a diversification of contents and Email List messages, coming to evoke spectacular media events. Day and night, virtually everywhere, hundreds of displays of all shapes and sizes sparkle.
In fact, digital signage is the protagonist of a Email List communication that uses the latest generation solutions to add charm and enhance the call to action designed by marketing. Declined in every possible form, the display becomes the touch point of the Email List from the tablets integrated in any type of installation that add a multimedia fascination to the information, to the tablets used as windows for accessing the navigation of more or less interactive Email List contents, from 20 e-walls distributed as thematic screens to the gigantic video walls transformed into architectural elements of furniture and communication.
The information totems, thanks to technological innovation, acquire a new role: used as a smart poster or as a reference point for the visitor. From the entrance onwards, 100 interactive installations, single or double screen, stand out, scattered along the Email List itineraries of the Milanese event. They are the ones who help the travelers of the Expo to understand how to orient themselves in a million square meters. Thanks to NFC technologies directly from the Email List it is possible to hook up to support contents, through a schedule that changes daily. Index of topics Digital innovation in communication Used to inform but also as highly original furnishing elements, the Email List displays are the protagonists of Expo's media communication from every nation.