Analytics, which dictates in its terms of service that you cannot have personally identifiable information, marketing automation and CRM are all about personally identifiable information. Earlier I mentioned the running leads source field that I created in my Marketo and Salesforce.com platforms. This allows me to pull data from Salesforce, along with information about lead status and opportunity and value, to determine which lead sources contributed to qualified leads, opportunities, and total sales. Start measuring and reporting In
every case I've seen, organic search plays an important, if not the most important, role in conversion. Here's the template I like to use to demonstrate the value of SEO in an ROI report, showing all the stages an organic search visitor has likely gone through. I'm fax number list using this particular table in Excel to calculate B2B ROI from a first or last contact attribution model: king-b2b Another good report to run to determine the value of each channel is separate from ROI – Average Order Value (AOV) and Average
Lifetime Value. If you're an e-commerce business, you can probably track it by customer in your e-commerce platform. But when tracking offline sales, you may need to calculate it yourself. If you are using data import for GA, you can track AOV in GA. The lifetime average value may be more difficult to track directly in GA. So you can use this table to help you calculate that: aovlifetime Once you have a list of all your