Each stage of your current and potential customer’s journey on their path toward conversion. What is the difference between a CRM and CDP? Now that we’ve discussed the definitions of a CRM and CDP let’s answer your main question, “what is the difference between a CRM and CDP?” Here are four major differences between a CRM vs. CDP: Their purpose The types of data they track How they collect data How they analyze data 1. Purpose One of the most significant differences between a CRM and CDP is their use. CRM The purpose of a CRM is to help you improve interactions and relationships with your customers.
CRMs help you track the history of your company’s relationship with current and potential customers to inform your future interactions. This information helps your sales team contact leads and clients at the right time to close more deals. In addition, it helps Yahoo Email Address List your marketing team implement personalized marketing messages that resonate with specific customers to encourage more leads and conversions. CDP On the other hand, the purpose of a CDP is to help you better understand your customers’ behaviors.
CDPs enable you to track and manage customer data across multiple touchpoints and marketing channels to gain a single, unified view of your customer’s journey. For example, you can view how customers first discovered your business and which pages and content they interacted with before making a purchase. 2. Data types CRMs and CDPs also track different types of data. CRM A CRM collects first-party data that helps you stay in touch and form long-lasting relationships with your customers and clients.