Mar 31, 2022
In Music Forum
Start experimenting with the page that brings the most expensive traffic (highest CPA/CPC): “start where the money is.” Experiments must be falsifiable, meaning you need to be able to prove that doing the opposite leads to worse results. Somebody in the company needs to be responsible for testing, otherwise it tends to fall off the table. Buying the software and spending time to develop tests costs you money with no return if you don't actually do the testing. Test one change at a time. The more variables you change, the lower your confidence in the results. If it takes too long to build an experiment, e.g., because of the time it takes to design or code a variant, it’s probably not a good idea. It usually means that the changes are too complicated to understand and roll out. Perform the desktop. The Telemarketing list results can be completely different. Hold regular brainstorming meetings to fill your testing idea backlog. Don’t focus too much on button colors, test hero shots and big page elements instead. THREE KEY TAKEAWAYS Here are the three key takeaways: Test designs and success metrics depend on what page type you test, like homepage versus product page. Test pages and marketing channels: Email, ad campaigns, and SEO. Get started, keep your momentum, and create a routine of testing. To get a short step-by-step guide on how to get started A/B testing for your ecommerce business, grab my ecommerce A/B testing guide below.