teach us, digital marketers can find creative inspiration in one of the most unlikely places: the wrestling ring. Lesson 1: Don't assume you know your audience: research them. Survey them. Listen to them. So, with unscripted athletic displays like MMA and boxing, what about WWE's scripted form of athletic competition that keeps audiences engaged? Although there is a viewership overlap with UFC, et al., WWE makes a point of conducting extensive research analyzes of its existing and potential viewership. A look at a recent job posting for a Marketing Research. Analyst shows that WWE is looking for professionals who can conduct in-depth surveys and analyze data to better understand its fans and fan subgroups. They're not just looking for “numbers,” but critical thinkers who can take data, draw logical employee email list conclusions, and tell and sterile. But when you use those numbers to construct portraits of people based on age, location, household income, marital status, and even their favorite wrestlers and characters, you start to find ground for improvement. agreement and understand where your audience is coming from. Ultimately, understanding your audience allows you. to alternately keep them happy OR surprise them. As noted in the company 's 2014 annual report , WWE's business relies heavily on retaining and growing their viewership, so knowing how to reach them is imperative. While one could easily assume that the brand's demographics are predominantly male, in reality, WWE notes that 35% of its viewership is female . Likewise, 24% of his fans are under 18 years old. To keep a pearl on the interests of its diverse audience, WWE frequently polls fans through the WWE Fan Council , giving them the opportunity to complete short surveys (e.g. which personalities should be featured in upcoming DVD box sets) in exchange.