This is why it is important to mail to your list in a responsible manner. Avoid sending blatant promotions or advertisements your readers will not have mailing list an interest in (meaning they are off-topic) or will not appreciate (for example, being emailed 3 times a day). When you use your mail list wisely, you build and strengthen your relationship with your readers, increase their loyalty, and promote positive brand awareness. You accomplish these mailing list things by mailing on a consistent schedule, sending information which is informative, helpful and consistent with the topic people are expecting you to mail them about. In terms of your affiliate offers, work them into the content appropriately and/or offer reviews and reasons why you are making a recommendation. A good rule of thumb is to keep the selling email content to no more than 20% of the total emails you mailing list send. Providing incentive to people to join your mail list can be accomplished in many different ways. One of the most effective is to offer some kind of valuable information or product for free. This may be through a free report, an ebook, audio or video. Many affiliate marketers participate in or hold their own give away events as a way of list building. Be sure to make it easy for people to subscribe on your website as well. Include an opt-in form on each page of your website or incorporate a pop-up inviting people to subscribe. As you continue to drive traffic to your website, you will be proactively mailing list building your mailing list at the same time. With a little effort and a small investment, you will position yourself to reap the rewards of having built your opt-in mail list indefinitely. You must have heard about business mailing lists and the profit it helps you earn.